That’s because in today’s world, word of mouth is the new inbound marketing. HubSpot’s new approach: Make a flywheel from your buyer journey stages that looks like this:Īs you can see, the customer is in the center, creating a new energy source that keeps the rest of the wheel spinning. If you think about the traditional sales funnel approach, you know that the energy of most marketing is to fill the top of the funnel with new leads and push them down the funnel until they are customers. Wait, what does energy have to do with inbound marketing? A lot. But for the purposes of Inbound marketing, the key function of a flywheel is that it’s a continuous power output that doesn’t require continuous energy. What is a flywheel? That feels like a Wikipedia question. ![]() ![]() We filled up a lot of notebooks, had a lot of fantastic conversations and got a kickstart on what the inbound marketing world will look like in 2019.įrom the world of HubSpot, the key focus is on the flywheel. HubSpot’s Crack at the Flywheel, and What it Means for YouĪnother Inbound has passed, and 24,000 of your favorite marketers and business development reps have returned from Boston filled with coffee, full notebooks and big ideas heading into 2019.Īs a HubSpot partner, we often say Inbound is our Super Bowl, and this year’s event definitely felt like a sellout crowd.
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